It is very clear that in today’s day and age e-Commerce has made its way inside by kicking the door in. It is ruling the world of sales with almost no competition from live sales. Even customers who buy online have been found to be more loyal than those who walk into actual stores. If a mouse button or finger swipe brings the world to their doorstep, then it’s only logical that e-Commerce thrives the way it is. Online sales provide a plethora of opportunities to retailers but the businessmen who seek to ride this wave into the sunset need to address a few pointers and make the most out of it. What is needed to be understood is that opening a new shiny shop online is not difficult, but the difficulty arises in keeping the customers still coming back.
Content is the gravitational force in e-Commerce
Content is your microphone because your website and its articles are the only way you grab your customers attention. It is important to understand that keywords in such content like Orange T-shirt is what drives the traffic to your store because people might specifically search for that online.
Social media is your tout online
Social media interaction boosts sales of an online store by a large number. If a new company doesn’t get on that bus, they’d be missing out for sure. Social media gives the opportunity for word of mouth publicity too which casually increases the traffic on your store. A social media website account gives the chance of getting closer in touch with your clientele and that can only be good because you’d get to hear and implement what they’re saying.
Personally interacting is the key
The immediate next step to joining next step would be developing a more personal and humane relationship with your customer base. A buyer would definitely want a relationship with their seller which is much more than just a transaction, in most cases. Getting to know the customers even a little bit on the personal basis is going to make your brand look more authentic.
Marketing using the Mobile phone
Shopping on the go in something our generation loves to do. Using the mobile phone to buy what you need online let’s people multitask and provides more power. People who are not very comfortable using the desktop might find it much easier to use a mobile phone so it is essential to invest in a responsive web design for the site.
Search Engine Optimization(SEO) is the new trick of the trade
Most people would get to your website by hearing the name somewhere and looking it up on Google and when they do, you’d want the name in the first two pages. Being on the first two pages can either be Organic or by Paying money. Providing all relevant and up to date content lets google know that your website is popular/trusted. Read More